Nick Lander is the restaurant correspondent of the Financial Times, author and hospitality expert. His first book, The Art of The Restaurateur became an Economist Book of The Year in 2012. He is the former proprietor of L’Escargot in Soho and has acted as a hospitality consultant to arts organisations across London including The Southbank Centre; the British Museum; and the Royal Albert Hall among many others. He consulted on the food and beverage offering at the restored St Pancras International station and for the development of King’s Cross, the 67 acre site that is currently the biggest single urban regeneration project in Europe.
When did you first get involved with the Andre Simon Awards?
Twenty years ago. I was a food book assessor then after two years they made me a trustee and when Julian Cotterell, my predecessor passed away I became chairman.
What are your responsibilities as chairman of the awards?
That depends on who you ask! The principle one is to monitor and make sure that the Andre Simon memorial fund doesn’t spend too much of its money on the awards, that’s the slightly dry side. The real job is to navigate the ship and listen to everybody’s opinions. I am involved in producing the short list, but I defer to the assessors. My job is more informal; providing lunch and a wrapping up speech on 5 February at the ceremony and ensuring we stay solvent.
I think the system we have of one food and one drink book assessor is absolutely fantastic because it minimises committees. A lot of these awards they have, they bring in the good and the great and everybody has an opinion and the lowest common denominator tends to dominate rather than the actual winner. The list of nine food books and six drink books we’ve got this year is probably the broadest and eclectic and wide ranging and interesting that we’ve ever had, and that’s nothing to do with me.
How have cookbooks change in the 20 years you’ve been involved in the awards.
I think they’re much more detailed and because the general cookbook has been so well covered in the past, nascent writers have to look for a subject and, like everything today, it’s becoming harder and harder to find an undiscovered topic. The idea that there’s a book on Shetland or the Black Sea is a reflection of that, and the Pie and Mash book too, which I think is a great read. The idea of Jill Norman or anybody else’s cookbook being definitive, those days are finished, and authors are having to search for slightly recherche but actually very interesting topics.
What impact does the awards have on British food and drink writing?
That’s a very difficult question, because the book trade is so odd, speaking as an author myself. We’ve tried all kinds of things to publicise the awards; stickers, moving the dates of the selection before Christmas so that the books could be highlighted in the run up. I’m not sure any of that actually works. I think the prestige comes after the award to the winner; nice cheque and the prestige to the publishers. It must be a huge pat on the back to the production team because production values are really important to Andre Simon.
How is food writing viewed by critics in the UK, do you think it get taken seriously enough?
There are so many books published and literary editors are swamped, so there’s no real room for food and drinks books other than at Christmas, which I think is a bit odd, we don’t eat and drink just at Christmas. I’d like to see more scope given to coverage of food and drink books.
Despite the many cookbooks already on the shelves, is there a cookbook you’d like to see that hasn’t yet been written?
I still hanker after something that brings food and wine together in one cookbook, I think that would be quite interesting; not matching, but just thoughts on cooking and choosing wine, but I don’t know of anybody who could do that.
And finally, do you have an all-time favourite cookbook?
Chef, food writer and author Meera Sodha is the independent assessor of the food category for the 2018 Andre Simon Food and Drink book awards.
Born in Lincolnshire to Ugandan Indian parents, her love for her ancestors’ food and a desire to keep their food traditions alive led her to capture her mother’s recipes from her childhood in her first cookbook Made in India, which was published by Figtree, Penguin in July 2014 It became a top 10 best seller and was named a book of the year by The Times and the Financial Times. Her second book, Fresh India, published July 2016 is a celebration of India’s love of vegetables.
She writes a regular column for Associated Press and writes (or have written) occasionally for Food 52, Borough Market, The Pool and The Guardian and you can follow her on instagram and twitter.
How did you get involved with the awards?
My first two books, Made in India and Fresh India were both shortlisted so I’ve been lucky enough to come to the awards twice, meet the team and enjoy the company of so many interesting and influential voices in the world of food. I’ve have always loved how the awards is for the writers and by the writers and that every year, the shortlist throws up books I have never heard of and immediately want to buy. So when I got asked to be the independent assessor, I jumped at the opportunity.
What are your responsibilities as independent assessor?
I have the job of taking a very long list down to a shortlist and then ultimately to a few winners. Quite a daunting prospect once I realised just how books the postman was going to be delivering to me.
How many books did you have to read in order to come up with the shortlist?
I don’t know exactly but I would guess that I have received around 150 books. It shows just how the how highly publishers and writers view the awards. At times it’s been overwhelming – but through the process I’ve got to do what I love doing most, immersing myself in great writing and great cookbooks.
What does it take for a book to make it onto the shortlist. What are you looking for in a food book to make it a potential winner?
I look for a few things:
Originality – is this a book that takes a refreshing new angle on something or opens up a new world to the reader?
Knowledge – does the writer have a firm grasp and passion for their chosen subject?
Enduring – Is this a book of the moment or a future classic that we will be talking about for years to come?
Coherent – Is there a powerful core theme that runs through the book that I can identify?
Enjoyment – Does it make me feel something and how easy is it to put down?
As an author of food books, how do you feel about judging your peers?
It’s a real honour and very exciting but I also feel a strong sense of responsibility. As a writer, I know how much it takes to write a book and how challenging it can feel to not only get something done but create something that you are genuinely proud of. With every book I have read during the judging, I have tried to put myself in the author’s shoes and understand their journey and motivations for writing the book. Whether they’re a big name or an unknown name, I have tried to treat them all equally and focus on the quality of what they have produced.
What are your top three all-time food books, either Andre Simon awards shortlisted, winners or otherwise?
I’ve loved the books produced by recent winners Mark Diacono’s Otter Farm, Rachel Roddy’s Five Quarters, Fuscia Dunlop’s Land of Fish and Rice and Stephen Harris’ The Sportsman. Sorry, that’s the previous four.
What do you think about the current food writing scene in general, do you think we are in a golden age of food writing right now?
I think of it less as a golden age and more as a scene that has just continually gets better and better over the years. A bit like the broader food world in the UK. There are now such a variety of voices writing brilliantly about such an amazing variety of topics that with each year that passes, the food writing world becomes richer and more interesting. It’s a fantastic time to be a reader – the only problem is choosing which book to read(!)
Is there a food book that doesn’t exist that you think needs to be written (and who should write it)?
Cooking in out of space. Might be a few years until we see it…
Do you think that food writing should be considered as ‘literature’ – do you think it gets taken seriously enough by critics?
I don’t mind what it is classed as, I’m more interested in how good it is and how much people are reading it. Anecdotally, I do feel as though food writing is something more people are starting to enjoy and understand. Recently, I was buoyed to see in Daunt Books that the main book being promoted throughout the store was MFK Fishers ‘Consider The Oyster’ – perhaps a book that years ago would have been hidden away in a dusty corner.
How did The Sportsman book come about?
I wasn’t planning to do a book at all particularly, but then I got an email from Phaidon. I thought, I quite fancy doing something with them, they make such lovely books. My motive really was to make a souvenir, a representation of The Sportsman and the work that we’ve done over the last 17 years, so it was as simple as that really.
I love a cookbook when it’s not just a collection of recipes, but also tells the story of the restaurant which The Sportsman does brilliantly.
Oh, thanks, that was the plan. I’m the same, I think we’ve probably got quite similar tastes in that respect. Just another recipe, photo, recipe, photo book can be lovely, but if you cook a lot you don’t often need that and its quite interesting to have a story, isn’t it?
I was a little bit intimidated by having to write the whole story, so I tried to do it episodically. I can write 1000-1500 words but as soon as it goes over that I’m a bit out of my depth, so I wrote essays. It appealed to me because I like that kind of Pulp Fiction thing where you move around in the story. It doesn’t insult the intelligence of the reader, it allows the reader to work it out for themselves.
Having written for The Telegraph for two years, I often have to assume no knowledge or intelligence on the part of the reader because that’s part of newspapers, everything has to be crystal clear- recipes that idiots can cook and all that kind of stuff. It was really nice to do a bit where actually I didn’t have to worry about that. I had a bit more of a free hand.
What are your favourite recipes from the book?
A few stand out. The one I’m really loving at the moment, it’s just gone back on the menu, is the pot roast red cabbage, that feels like a very modern dish. Rene Redzepi did this thing where he took a whole cauliflower, and, like a lot of people, I thought what a lovely idea. It makes you question the nature of a chicken versus a vegetable and why do we treat them differently. I thought I’d try a traditional cooking method applied to a winter vegetable and the result was spectacular. I love that dish.
The slip sole with seaweed butter is always going to be a big thing with us because that feels like a recipe with all the loose ends tied up, everything seems to work. It’s a local fish, its seaweed from the beach outside the pub, its butter from the diary, its salt from the sea, there’s something almost holistic about it.
You see slip soles on a lot of other people’s menus these days.
I know, I’m so chuffed. I love it, I think some chefs get annoyed when their ideas get copied but I actually see it as flattery.
Unusually, the book contains recipes for some fundamental ingredients, right down to salt.
That was the route that I chose twelve or thirteen years ago – to go elemental rather than poncey. We got to the point where the kitchen was quite well set up, I had a good team and I was able to start thinking about my own style. It was almost like a fork in the road; shall I go down the route that most two and three-star chefs do where they refine everything, and they trim all the fun out of the food and I went the other route which was to go a bit more elemental, to think about things like salt and butter and bread the very basics of restaurants and to try and elevate them and make them as good as they could be.
Then this whole idea sprang up that there were some things I could make in my own kitchen that were better than I could buy from any supplier. I used to love Echiré butter that you used to get in posh restaurants like Nico’s, it was so delicious, but I couldn’t afford it. But when I made my own butter that made a lot more sense. I always have to remind people that nobody was making their own butter in restaurants back then, so it was a radical idea, but it was also fantastic because it was a reflection of the landscape as well.
Has writing the book clarified in your own mind what your style is or was that already evident to you?
It was already there, but yeah, you’re right. Whenever you have to reflect a bit, inevitably it crystallises things and makes them a bit clearer. In that respect it was good. It was more just having to dredge into my own brain really and allow myself to look at it from that point of view. I don’t know whether it was revelatory, but it was a fun process.
How would you describe your cooking, it’s very distinctive isn’t it?
I suppose so, yeah. The Sportsman is like two restaurants in one. I’ve never really said it and not many people have observed this, but we do an a la carte which is for somebody who lives in Whitstable and wants to pop out for lunch, and then we do a tasting menu and it’s the tasting menu that I’ve put most work into in the last 10 years. When I wrote about a style of my own that was really it.
Olivier Roellinger and those kind of chefs developed a certain style. So Roellinger, I give the example in the book, was very much reflecting the spice trade in Saint-Malo; Michel Bras with his foraging reflecting the landscape on the plate, and that’s what the tasting menu is about really, it’s a bit more kind of highbrow but at the same time I’m also very keenly aware of not alienating people. My palate and my taste are quite traditional, and I love really tasty food. I think that’s the style.
It’s interesting that you mention chefs like Roellinger and Bras because you’re in the same category but you’re in a pub on the Kent coast. Have you ever been tempted to move The Sportsman into swanky restaurant premises?
No, I’ve never had a problem with that. I’ve always thought that anything’s possible where I am. The elephant in the room is their three Michelin stars versus our one, but I don’t mind that, I’m enjoying watching the arbiters of the food world struggling with the modern definitions of what’s good. We’ve added to that in a way. It’ll take you three or four visits to the Sportsman to realise, “oh wait a minute, this is really quite a serious restaurant”.
I’ve never had a problem with the idea that a pub is basically just a building same as a restaurant is and you can do whatever you like within reason. We don’t have locals because we’re in the middle of nowhere and there’s no village around us, so that helps us to do whatever we like. The usual things that apply to pubs don’t apply to us. Because I have carte blanche then it’s just about what feels right rather than what anyone’s trying to tell you to do.
How has your cooking evolved over the time The Sportsman has been open?
I started off, I was a keen amateur and cooked dinner parties for friends. I loved everything-Chinese food, Italian food, I was a bit more ‘global-kitcheny’ as we all were back in the 90’s. Then I found a way to teach myself to cook by going to Marco Pierre White, Nico Ladenis, La Tante Claire and all those places that were around in the 90’s and copying them.
When I was a kid of 14, I bought a guitar and to learn how to play it – it’s not like now, you go on Youtube and any song you want to play you can watch someone play it – then I used to go to gigs, stand at the front and watch the guitarist, watch what his fingers did and try and do it as soon as I got home. And I suddenly realised that’s how I taught myself to cook. I went to the restaurant, ate the food, then I understood what it was supposed to taste like so when I went home to cook it, with the aid of quite a lot of books, it was the memory of what it was supposed to taste like in my head.
So that style of copying Ramsay and Marco and Nico was the first five years of the Sportsman. We would knock people out because we got close. We weren’t some rank amateurs who were out of our depth, we were delivering. It’s just that I wanted a bigger picture. I noticed that all the great chefs find an angle and my angle was the surrounding history of this area. I didn’t want to copy old recipes, I just wanted the landscape and the history to inform the tasting menu more than dominate it.
I started almost closing in on myself. It sounds restrictive but the reason I did it was because it such a remarkable few miles. It was owned by the kitchens of Canterbury Cathedral in the Doomsday Book, so for a thousand years it was their larder. There’s everything you need here – fish, seafood, lamb, pigs, salt making, hedgerows, it just goes on and on. I wrote them all down once and I thought, that’s enough, that’s a menu. There’s a concept behind it rather than just whatever’s nice that day. The food, when we send it out, feels like it reflects the surrounding area.
What’s your involvement with Noble Rot in London?
It started out as a wine fanzine. Dan and Mark who wrote it worked in the music industry with my brother Damien who lives in Brighton. Dan was married to my cousin who had also been working for Island Records. I met Dan and we hit it off about wine because we both like those slightly nerdy, culty wines.
He came and had a look in my cellar and saw Raveneau and Leflaive and all these great names and we bonded over that. Then three years after doing the magazine they said they wanted to start a wine bar and I just said, let me know when you do it, because I didn’t want them to mess the food up. I said, I’ll help you, thinking that they’d get a little wine bar like Sager and Wild and of course they found a 50-seater restaurant, but you know, sod’s law.
I got the chef and gave them some recipes to use; I just go up every couple of weeks and keep an eye on it now. I think they’re going to do another one in which case I will get back involved a bit more heavily. We’re really lucky, we’ve got a great head chef and a good team and so far, there haven’t been too many alarms, but I didn’t want the call at eight in the morning saying we haven’t got any staff, I can’t get involved on that level.
So, you’re still based at The Sportsman?
I’m still here at The Sportsman, its where I want to be. I don’t want a chain of restaurants, this is where I’ll be staying. I still cook every day. It’s different to how it was because for the first 10 years it was quite easy. Although we were busy it wasn’t mad, and you’d get the odd shift where you were quiet.
Now its 100 plus covers a day, every single day and that starts to mean that you have to have somebody running a section. That really has to be their whole job because there’s a lot of things to think about, a lot of planning, ordering, making sure everything goes out right.
I have chefs on each section and my job is to go through everything with them, taste all the stuff, monitor the food that’s coming out, coming up with new dishes, finding new ingredients, I like to meet the farmers I use and all that sort of stuff. That’s more my job, but that doesn’t preclude me from being in the kitchen every day, but I just tend to get in the way now. But it’s still great, it’s lovely. As I get a bit older it suits me better than working a section and doing 13-14 hour days.
My head chef has been with me 17 years my sous chefs have been with me for 10-12 years, it’s a bit of a family business as well, my brother is here, Emma my girlfriend works up front and does various things for the restaurant, although I’m the only one that tends to get mentioned. That was another thing in the book, I wanted to let the others share a bit of the blame, that’s why I put the interviews with them and let them talk to the editors, just to share it rather than it all being on me.
Talking of being in the spotlight, have you ever been tempted to do TV?
There’s been a couple of television companies sniffing around, but it’s all the same old shit – amateurs cooking and you judge them. It’s like, ‘haven’t you made enough of these programmes yet?’ I wouldn’t mind doing something interesting, but I think I’m a bit too old now, I think I missed the boat. Ten years ago I would have been a good choice, but I’m not bothered, that’s cool.
Chef’s Table came here a while ago to do a recce but we haven’t heard anything back from them. I like their stories, they’re a bit more interesting than your average one and I think that’s what Phaidon were drawn to, the story. You might be a really great chef cooking, knocking out three-star, two-star food but if you haven’t got much of a story, what kind of a book are you going to do? And I think that’s the same with Chef’s Table.
This is your first book, will there more?
I don’t know, I don’t think so. Actually, that question came up because when I wrote down all the recipes there were nearly 250 and we only had room for 55 in the book, so there is a lot of stuff left over. You can knock out a hundred of them because they’re dated slightly, but there’s still a lot that’s not in there so it’s possible. I don’t know how it works, if they ask me I’d have to think about it but no plans at the moment.