Who is Ceri Jones?
Ceri Jones trained as a Natural Chef in Berkeley, California before embarking on a career cooking food for yoga and well-being retreats around the world. She currently works part-time as a Food Educator at the Garden Museum in London, where she pioneered one of the first museum food learning programmes in the country. She is also a freelance writer and content creator and regularly shares seasonal recipes and cooking tips with her followers on social media. It Starts with Veg is her first cookbook.
What is It Starts with Veg’s USP?
Looking for ways to include more vegetables in your diet? It Starts with Veg promises 100 easy and delicious seasonal recipes for every occasion. Focusing on 40 vegetables, from potato to celeriac, Jones takes us through the best ways to prepare them and the tastiest flavour pairings. Vegetables are the stars of the show, but recipes also include seasonal fruits, herbs, whole grains, beans and pulses, as well as a little meat, dairy, fish and seafood, all designed to help you enjoy eating more veg.
What will I love?
If you want to include more veg in your diet, this is a good place to start, with chapters based around vegetable families including brassicas, fungi, pods and leaves. There’s plenty of advice on substituting vegetables which means you can be flexible with what you have already to hand and you won’t necessarily need to buy more ingredients or adjust recipes to suit your tastes, ideal if there are certain veg you really cannot stand.
It’s refreshing to see a flexitarian book that celebrates seasonality and plant-based produce, while including meat and fish. As Jones explains in her introduction, she views them as the ‘seasoning’ to add flavour although vegetarian alternatives are given, where possible. It feels more approachable, in contrast to some fully vegetarian and vegan books that can come across as a bit ‘preachy’.
Most of the recipes are for two people, which is perfect for couples or those living on their own who don’t want to be left with lots of leftovers. However, they are all easy to scale up if cooking for family and friends. The UK-US conversion chart and UK-US culinary terms list are both very useful, as is the ‘further reading’ list of resources. It feels like a great deal of thought and care has gone into making It Starts with Veg as inspiring and comprehensive as possible. It is more of a ‘vegetable bible’ than a cookbook.
Is it good bedtime reading?
This is a book to be read as much as it is to be cooked from. Jones is generous with her wisdom and the book is brimming with highly readable advice on how to cook more sustainably; from seasonal eating and minimising food waste to how to reduce food costs. Each chapter and recipe has an introduction and there is also a list of ‘cooking terms’ which is helpful for less confident cooks.
Will I have trouble finding the ingredients?
You shouldn’t do if you are cooking in season, although there is plenty of advice on how to substitute if you struggle to source a particular veg. Jones includes ingredients like ‘Nduja and pul biber to pack in plenty of flavour, but these are widely available nowadays.
How easy are the recipes to follow?
Very. Each recipe includes the number of servings and the time it should take (and yes, the latter is accurate for a fairly competent home cook as opposed to a Michelin-starred chef with everything good-to-go), followed by a clearly set out list of ingredients and well-explained recipe.
Stand-out recipes?
The ‘Leftover Roasties, Herb and Gruyère Frittata’ will become a Monday staple for those of you who enjoy a Sunday roast, while the ‘Leek, Roasted Pepper and Cheese Toasties’ are delicious for a quick lunch. The ‘Purple Sprouting Broccoli Puff Pastry Tarts with Ricotta and Olive Tapenade’ is a great base recipe to adjust throughout the seasons with different veg, while the ‘Griddled Leeks and Spring Onions with ‘Nduja Butter Sauce’ simply must be served with cous cous or warm bread to mop up every last morsel of the flavour-packed sauce.
How often will I cook from this book?
There is every chance that this book could be cooked from regularly. The recipes are affordable, and accessible and include a wide variety of flavours to suit all tastes. There are options for a myriad of occasions, from simple summer lunches (‘Roasted Radishes with Whipped Feta on Toast’) to comforting winter warmers (‘Cavolo Nero, ‘Nduja and Butter Bean Stew’), not to mention a host of starters and sides which can be easily be transformed into mains.
Any negatives?
There aren’t any photos which may disappoint those who like to see what a dish will look like before deciding whether to make it. However, some lovely illustrations complement the tone of the book.
Should I buy the book?
If you are a fan of vegetables or looking to include more plant foods in your diet, yes. This book will revolutionise your approach to veg and leave you feeling excited and inspired.
Cuisine: Flexitarian
Suitable for: Cooks of all abilities who want to broaden their veg-centred recipe repertoire.
Great for fans of: Joe Woodhouse and Anna Jones
Cookbook review rating: 4 stars
Buy this book: It Starts with Veg: 100 Seasonal Suppers and Sides
£20.00, Pavilion Books
Cook the Book
Roasted New Potato and Green Bean Salad
This review was written by Freelance Food Writer and Recipe Developer Sophie Knox Richmond. Follow her on Instagram on @sophie_kr_food.
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