What’s the USP? It’s a baking cookbook from an influencer. Does that count as a USP? It doesn’t feel like it should count as a USP. The cookbook world seems to have almost as many influencers as it does TV chefs these days, and it’s easy to be cynical the moment you see Zoë Sugg’s name on the cover of something. But in a world of rushed out books cashing in on popular Insta accounts and fair-to-decent runs on Great British Bake Off, perhaps we can identify the real unexpected USP of Jane’s Patisserie: it’s actually really quite good.
Who wrote it? Jane, of course. More specifically, Jane Dunn, who launched her blog in 2014 while she was training at cookery school. She’s since grown a formidable following – Ebury’s press release is filled with large follower counts for the blog, her Instagram and her Facebook. The visual vibes the book gives off fit this audience neatly – bright and perfectly composed pictures of elaborate cakes that seem custom made to attract a quick double tap in-app.
Is it good bedtime reading? The big cliché about recipe blogs is well known: each recipe is preceded by acres of SEO-friendly storytelling about how much the author loves autumn, or the wonderful time they had at the local farmer’s market. Jane can be a little guilty of this on her blog, where you’ll have to scroll through an obscene amount of near identical photos of her Peanut Butter NYC Cookies before you can actually discover how to make them – but not so here. A short paragraph precedes each recipe, and then it’s all business.
How annoyingly vague are the recipes? Not even remotely. In fact, this is where Jane’s Patisserie really shines. Recipes and ingredient lists alike are separated into different sections for each element of the bake, and there are frequently bonus sections featuring technical tips or ideas for customisation.
What’s the faff factor? Baking always has at least a medium faff level, doesn’t it? But Jane’s clear instructions, and the useful guide to how long each recipe will take means that home cooks can dive into any bake in the book with confidence that there’ll be no little surprises along the way.
How often will I cook from the book? More than you really should, most likely. Baking books are the most dangerous breed of cookbooks, because if you really connect with the full range of recipes within, you’re essentially just committing yourself to consuming several dozen kilograms of sugar. And Jane’s Patisserie is overloaded with tempting, simple treats that would send a dietician into a shame spiral just by looking at them. There’s a whole section dedicated to cheesecakes, for a start – and themes often reappear elsewhere in the book. Chocolate Cheesecake Doughnuts, for example, or Cheesecake Truffles, or Chocolate Cheesecake Crêpes. You will cook from this book regularly, right up until the moment you keel over.
What will I love? The little touches throughout – the fact that each recipe comes with every bit of information you might need, right down to how long the dish will last once you’ve made it, and how it should be stored.
What won’t I love? It’s a small qualm, but if you’re feeling cynical you may tire of the relentless cheeriness of the book’s tone. The only acid in this book comes from the fruit in your tarts and babkas.
Killer recipes: Red Velvet Cheesecake, Cookies & Cream Drip Cake, Banoffee Cupcakes, Chocolate Raspberry Rolls, Sticky Toffee Brownies, Key Lime Pie, Malt Chocolate Fudge
Should I buy it? Jane’s Patisserie is an instantly accessible and incredibly practical book – an ideal starting place for young chefs or those who are new to baking. The treats aren’t exactly subtle – Jane’s is a high-street patisserie serving bold flavours, rather than a subtle Parisian shop selling delicate bites and viennoiseries. But there’s scarcely a recipe in the book that you couldn’t guiltily consume single-handedly if left alone with it. It leaves the reader wishing that more cookbooks were put together with this much care and attention to detail.
Suitable for: Beginner cooks and beyond
Cookbook Review Rating: Five stars
Cook from this book
Buy this book
Jane’s Patisserie: Deliciously customisable cakes, bakes and treats
£20, Ebury Press
Review written by Stephen Rötzsch Thomas a Nottingham-based writer. Follow him on Twitter and Instagram at @srotzschthomas